Privacy policy

Privacy Policy

Last updated: June 29, 2026

Box Altitude Trading Pty Ltd operates the Box Altitude website, online store, mobile application, connected altitude products, and related information, content, features, tools, products, and services in order to provide our customers with Box Altitude products, app functionality, connected system support, customer service, and a curated shopping experience.

Our online store is powered by Shopify, which enables us to provide e-commerce services to you. This Privacy Policy describes how we collect, use, disclose, store, protect, and otherwise process your personal information when you visit our website, use our store, use the Box Altitude mobile application, connect or operate Box Altitude products, make a purchase or other transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, disclosure, storage, and handling of your information as described in this Privacy Policy.

Who We Are

Box Altitude Trading Pty Ltd is based in Melbourne, Australia.

For the purpose of applicable privacy and data protection laws, Box Altitude Trading Pty Ltd is the data controller of personal information collected through the Box Altitude website, online store, mobile application, connected products, and related services.

Contact details:

Box Altitude Trading Pty Ltd
18 Holroyd Ave
St Kilda East, VIC, 3183
Australia

Email: rico@boxaltitude.com

Services Covered by This Privacy Policy

This Privacy Policy applies to:

the Box Altitude website;
the Box Altitude online store;
the Box Altitude mobile application, including the Box Altitude app available through Google Play;
connected Box Altitude altitude products and systems;
customer support, servicing, maintenance, and troubleshooting services;
communications with us;
purchases, quotes, orders, returns, and other transactions.

In this Privacy Policy, we refer to these collectively as the “Services”.

Personal Information We Collect or Process

When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.

Contact Details

This may include your name, address, billing address, shipping address, phone number, and email address.

Financial and Payment Information

This may include credit card, debit card, financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

Payment information may be processed by Shopify, payment processors, banks, and other payment service providers.

Account Information

This may include your username, password, security questions, preferences, settings, app account details, and related account information.

Transaction Information

This may include the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.

Communications With Us

This may include the information you provide when you contact us, send a customer support inquiry, request a quote, ask for technical support, submit feedback, or otherwise communicate with us.

Device and Technical Information

This may include information about your device, browser, operating system, network connection, IP address, device identifiers, app version, diagnostics, crash logs, system logs, and other technical identifiers.

Usage Information

This may include information regarding your interaction with the Services, including how and when you interact with or navigate the website, online store, mobile application, or connected product features.

Box Altitude App, Connected Products, and Health / Wellness Data

If you use the Box Altitude mobile application or connected Box Altitude products, we may collect or process personal and sensitive information, including health, wellness, sleep, training, recovery, altitude-system, and physiological data.

This may include:

simulated altitude settings, including target altitude, oxygen concentration, room or tent settings, session duration, system status, and usage history;
environmental and system data, including oxygen sensor readings, generator status, system alerts, equipment logs, airflow, room or tent performance, and operational data;
health, wellness, sleep, training, recovery, or acclimatisation information that you manually enter into the app;
physiological information that you choose to provide, connect, or sync with the app, such as heart rate, blood oxygen saturation, sleep data, breathing-related data, perceived exertion, symptoms, fatigue, or other wellness indicators;
account and profile information required to operate the app and connect your Box Altitude system;
device and technical information, including device identifiers, app usage data, diagnostics, crash logs, IP address, operating system, browser or device type, and network connection information.

We only collect this information where it is reasonably necessary to provide the app, connected product functionality, customer support, system safety, product improvement, or the other purposes described in this Privacy Policy.

Personal Information Sources

We may collect personal information from the following sources:

directly from you, including when you create an account, visit or use the Services, communicate with us, purchase a product, request a quote, or otherwise provide us with your personal information;
automatically through the Services, including from your device when you use our products or services, visit our website, use our mobile application, or connect Box Altitude products;
through cookies, pixels, analytics tools, SDKs, and similar technologies;
from Box Altitude products, sensors, connected devices, and app functionality;
from our service providers, including when we engage them to enable technology, payments, hosting, analytics, support, fulfilment, diagnostics, or other services;
from our partners or other third parties, where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes.

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customised shopping experience.

This may include using your personal information to better tailor and improve the Services.

Operating the Box Altitude App and Connected Systems

We use app-related personal information, altitude-system data, and any health, wellness, sleep, training, recovery, physiological, or device information you choose to provide or connect to:

operate, control, and monitor Box Altitude simulated altitude equipment;
maintain target altitude and oxygen settings;
provide session history, app functionality, system feedback, alerts, and equipment status;
support sleep, training, recovery, wellness, and acclimatisation features;
help users understand and manage their use of simulated altitude exposure;
provide customer support, servicing, maintenance, diagnostics, and troubleshooting;
improve product safety, reliability, performance, software functionality, and user experience;
detect, investigate, or prevent technical issues, misuse, fraud, security incidents, or unsafe operation;
comply with legal obligations and enforce our terms, rights, and policies.

The Box Altitude app and connected systems are designed for simulated altitude, sleep, training, recovery, acclimatisation, and wellness support. They are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Information provided through the app should not be treated as medical advice.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

We do not use health, wellness, sleep, training, recovery, physiological, or altitude-system data for advertising purposes.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else.

Communicating With You

We use your personal information to provide customer support, respond to your inquiries, provide effective services, troubleshoot technical issues, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

Such circumstances may include:

with Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping;
with app infrastructure providers, cloud hosting providers, analytics providers, customer support providers, software developers, technical support providers, equipment service partners, and other service providers who help us operate, host, secure, maintain, analyse, or support the Box Altitude app and connected products;
with business and marketing partners to provide marketing services and advertise to you;
when you direct, request, or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations;
with our affiliates or otherwise within our corporate group;
in connection with a business transaction such as a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or transfer of business operations;
to comply with applicable legal obligations, including to respond to subpoenas, search warrants, court orders, regulatory requests, law enforcement requests, or similar legal processes;
to enforce applicable terms of service or policies;
to protect or defend the Services, our rights, and the rights, safety, property, or security of our users or others.

Sharing of App and Health / Wellness Data

We may share app-related personal information and health/wellness data with trusted service providers who help us operate, host, secure, maintain, analyse, or support the Box Altitude app and connected products.

These service providers may include cloud hosting providers, app infrastructure providers, analytics providers, customer support providers, software developers, technical support providers, and equipment service partners.

We only permit these providers to process information for the purpose of providing services to us or supporting the Box Altitude app and connected systems.

We may also disclose app-related or health/wellness information:

where you direct us or consent to the disclosure;
where required by law, regulation, court order, or legal process;
to protect the safety, rights, property, or security of Box Altitude, our users, our products, or others;
in connection with a business transaction such as a merger, acquisition, financing, restructuring, sale of assets, or transfer of business operations.

We do not sell health, wellness, sleep, training, recovery, physiological, or altitude-system data. We do not use health or physiological data for advertising purposes.

Relationship With Shopify

The online store is hosted by Shopify, which collects and processes personal information about your access to and use of the online store in order to provide and improve e-commerce services.

Information you submit to the online store may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the online store and related services.

In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify.

To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify may be responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, SDKs, analytics tools, and similar technologies to operate and improve the Services, remember your preferences, understand how users interact with the Services, support marketing and advertising, detect fraud or security issues, and improve performance.

You may be able to control cookies through your browser settings. If you disable cookies or similar technologies, some parts of the Services may not function properly.

Secure Data Handling

We take reasonable technical, organisational, and administrative measures designed to protect personal information, including health and wellness data, from unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include:

transmission of data using secure encrypted connections, such as HTTPS or other modern cryptographic protocols;
access controls limiting personal information to authorised personnel and service providers who need access for the purposes described in this Privacy Policy;
account authentication and security controls;
system monitoring, diagnostics, and logging to help detect and investigate technical or security issues;
reasonable steps to ensure that service providers handling personal information are required to protect that information;
limiting the collection, use, and sharing of personal and sensitive information to the purposes described in this Privacy Policy.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Users should keep their account credentials confidential and notify us if they believe their account or connected system has been accessed without authorisation.

Data Retention and Deletion

We retain personal information, including app-related data and health/wellness data, only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information to:

provide the Box Altitude app and connected services;
maintain your account and system history;
process purchases, orders, returns, exchanges, and warranty claims;
provide support, servicing, maintenance, troubleshooting, and diagnostics;
improve product safety, reliability, and performance;
comply with legal, tax, accounting, regulatory, or reporting obligations;
resolve disputes and enforce agreements, rights, and policies.

You may request access to, correction of, or deletion of your personal information, including app-related health or wellness data, by contacting us at rico@boxaltitude.com.

Where required by applicable law, and where technically and legally possible, we will delete or de-identify your personal information. Some information may need to be retained where required for legal, security, fraud-prevention, dispute-resolution, product-safety, or legitimate business-record purposes.

If the Box Altitude app allows you to create an account, you may request deletion of your account and associated personal information by contacting us at rico@boxaltitude.com. Where available, you may also request account deletion through the app or any account deletion process provided by Box Altitude.

In-App Disclosures, Permissions, and Consent

Where required by law or app store policy, the Box Altitude app may provide in-app disclosures and request consent before collecting, accessing, syncing, or processing personal and sensitive user data, including health, wellness, physiological, device, or diagnostic data.

Some app features may require device permissions or user consent to function. Some app features may not function properly if you do not provide, or if you withdraw, required permissions or consent.

Where Android runtime permissions are available, the app will request permission before accessing data or functionality controlled by those permissions.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell”, as those terms are defined in applicable law, personal information of individuals under 16 years of age.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right to Access / Know

You may have a right to request access to personal information that we hold about you.

Right to Delete

You may have a right to request that we delete personal information we maintain about you.

Right to Correct

You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you reside, you may have a right to opt out of the “sale” or “share” of your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws.

We do not sell health, wellness, sleep, training, recovery, physiological, or altitude-system data.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails.

If you opt out, we may still send you non-promotional emails, such as emails about your account, orders, support, product safety, servicing, or transactions.

UK and European Economic Area Rights

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above.

Objection to Processing and Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

Withdrawal of Consent

Where we rely on consent to process your personal information, you have the right to withdraw this consent.

If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before we can process your request, as permitted or required under applicable law.

In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require that the agent provide proof that you authorised them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the details below, or to lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, regulatory, technical, or business reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us at:

Box Altitude Trading Pty Ltd
VIC, 3183
Australia